Short pieces on shipping software with real data behind it.
A hundred people start, three finish. A funnel shows you which step ate the other ninety-seven, so you fix the leak instead of guessing.
Good analytics starts before the dashboard, at the moment you decide what to track. A practical guide to instrumenting an app without making a mess you regret later.
If you have a separate dashboard per platform, version, or segment, you are maintaining copies that drift. Global filters and presets replace all of them with one.
Building analytics in-house looks cheaper than it is, and buying looks more limiting than it has to be. How to actually decide.
Predefined dashboards answer the questions a vendor guessed you would ask. SQL answers the ones your product actually raises. Here is the difference.
An honest comparison of the three default game analytics platforms, what each is actually good at, and where they leave you fighting the UI.
The four metrics every game studio argues about, what they actually mean, and how to read them without fooling yourself.
Most teams ship features on instinct and pay for it later. Analytics turns guesswork into decisions you can defend.
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