A hundred people start, three finish. A funnel shows you which step ate the other ninety-seven, so you fix the leak instead of guessing.
Good analytics starts before the dashboard, at the moment you decide what to track. A practical guide to instrumenting an app without making a mess you regret later.
If you have a separate dashboard per platform, version, or segment, you are maintaining copies that drift. Global filters and presets replace all of them with one.
Building analytics in-house looks cheaper than it is, and buying looks more limiting than it has to be. How to actually decide.
Predefined dashboards answer the questions a vendor guessed you would ask. SQL answers the ones your product actually raises. Here is the difference.
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